GROUP 27: Music Video 2007/8

Wednesday, 12 September 2007

Our Pitch



This video '4 in the morning' by gwen stefani has got charateristics that we may want to use in our video. Lots of close ups of the artist, showing her emotions and feelings.
We feel in our video we can use close ups because the song is quite personal and about love. We like the setting in this video as we are thinking about using a bed as a prop , which also links into one of the themes of our song, dreaming.

We're going for the look of a pop video, portraying the performer in a innocent way, hopefully making the audience reflect on her situation and feelings: to have loved and lost.
We are going to achieve this by costume and colour of costume and setting using white to emphasize innocence against other colours, like the boyfriend/ex boyfriend to wear black.
We are thinking about having a boy in the video so a short story is created in the video for the audience to relate the song to and follow. This helps bring new things into the video, and so we dont have a 4.00minute video of the same artist/performer doing the same thing.


With this video 'unfaithful' by Rhianna there is more emphisis through the camera shots and angles on the artists body and the story behind the lyrics. The previous video concentrates mostly just on the performer. We feel that we wnat a mixture of both these videos, a large emphisis on the performer and there feelings, but also showing the story of why she is feeling this way. We show this through her body language and facial expressions.

Some shots we have thought about.
-Close ups on the performers face.
-Mid shots showing the bed she is singing on
- High angle shots to show a more vulnerable state
- shots to show surroundings and settings
-we can use fades to show the loss of the boyfriend e.g fading him out of a shot
- through the camera shots we can show the performer in a positive way

We will be Bringing new settings into the video through flashbacks. E.g To bring another performer in, piano player gives the video video more depth , you can see where the music is coming from, as there is a piano playing in the song.

A story of love and loss, portraying innocence and vulnerablilty of the performer.

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